YSK Freshmart Built on Trust, Quality & Value

Stanley Yap (Yap Sooi Keong) opened his first pork stall at Ampang Taman Muda Wet Market, marking the beginning of his entrepreneurial journey.

Stanley Yap（叶师强）先生于安邦太子园巴刹开设第一家猪肉档，踏出创业第一步。

As the stall business became more established, YSK expanded its product offerings to include frozen food and chilled seafood.

档口生意稳定后，逐步扩展至冷冻食品与冰鲜海产零售。

The first retail outlet was launched under the name SK Freshmart, focusing on affordable imported frozen food and seafood products.

创办第一家门店，命名为 SK Freshmart，主打平价、便利的进口冷冻与海产产品。

The brand was officially renamed YSK Freshmart, using the full initials of founder Yap Sooi Keong as a symbol of trust and responsibility.

品牌正式更名为 YSK Freshmart，以创办人全名 Yap Sooi Keong 缩写命名，体现品牌承诺。

The YSK corporate office officially opened, marking the transition from a family-operated business into a more structured and professional organisation.

启用公司办公楼，标志着从家庭式经营走向企业化运作。

YSK BBQ was introduced, offering house-made roasted pork, roasted duck, char siu, and convenient chilled ready-to-eat versions.

推出子品牌 YSK BBQ，自制烧肉、烧鸭、叉烧，并推出冷藏即食版本。

YSK continued operating during the Movement Control Order, helping ensure a steady and uninterrupted food supply for surrounding communities.

即使面对疫情，仍保持门店营运，保障社区食材供应不中断。

YSK introduced imported chilled pork from the United States, expanding its range of premium-quality meat products.

引进美国进口冷藏猪肉，拓展高品质肉类产品线。

YSK officially entered the Northern Malaysian market, opening four outlets in Ipoh within one year and receiving encouraging customer response.

正式进军北马市场，在怡保开设 4 家门店，反响热烈。

YSK opened five new branches and held two branch anniversary celebrations, supported by special promotions and customer reward campaigns.

新增 5 间分行，并举办 2 场分行周年庆，同步推出多项优惠与回馈活动。